Brave's AdGraph approach instead uses artificial intelligence, trained on real-world websites, so it can spot ads and trackers even before a human has reported them.Īd blocking is a major threat to internet services whose growth has largely been fueled by free services supported by ads. In addition, AdGraph is able to detect a significant number of ads and tracker which are missed by popular crowdsourced filter lists."Īd-blocking browser extensions like Adblock Plus today typically use manually maintained filter lists such as Easylist to determine what's an ad and what's not.
"We found that AdGraph replicates the behavior of popular crowdsourced filter lists with an 97.7 percent accuracy. "We can train supervised machine learning models to automatically block ads and trackers," researchers from Brave and four universities said in a research paper. Brave has developed AI technology called AdGraph that outperforms conventional ad-blocking technology, the browser startup said Friday.
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